The process of Internationalization in Small and Medium Enterprises (SMEs) : "Challenges encountered in the process of Internationalization from product adaptation and standardization perspective"
This dissertation focuses on the challenges that arise when the SMEs enter into an international market (Internationalization) and adopting international product strategy to survive in foreign market. To be able to gain better understanding of the subject, research questions concerning the challenge...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2008
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1582 |