Social media marketing : How does your company interact with customers?

Social media marketing : How does your company interact with customers?

The purpose of this thesis was to gain an understanding of how the use of social media can build customer relationships and how interactions in these communication channels can be managed and optimized. A qualitative and deductive method was chosen for a deeper, more detailed and descriptive explana...

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Bibliographic Details
Main Authors: Granholm, Madelene, Windh, Sofie
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2011
Subjects:
Relationship marketing
Push and Pull marketing
Social media marketing
Social media interactions
Social media challenges and issues
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15795

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