Service Quality : (Service Gap Analysis) A case study - "Komvux"
The customer‘s standard of living and consciousness is demanding the importance of service quality. Service quality is mandatory to provide added value to the customers, retain and make loyal customers. This paper focuses on the customer expectation, customer perception and the gap between customer...
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Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap
2010
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ndltd-UPSALLA1-oai-DiVA.org-hgo-10732013-01-08T13:32:40ZService Quality : (Service Gap Analysis) A case study - "Komvux"engSultana, SarminRana, ShohelHögskolan på Gotland, Institutionen för humaniora och samhällsvetenskapHögskolan på Gotland, Institutionen för humaniora och samhällsvetenskap2010Service qualityexpectationperceptionsatisfactionSERVQUALKomvuxBusiness studiesFöretagsekonomiThe customer‘s standard of living and consciousness is demanding the importance of service quality. Service quality is mandatory to provide added value to the customers, retain and make loyal customers. This paper focuses on the customer expectation, customer perception and the gap between customer expectation and perception to measure the service quality. We have analyzed the service quality which has a great impact on customer satisfaction. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1073application/pdfinfo:eu-repo/semantics/openAccess |
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English |
format |
Others
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Service quality expectation perception satisfaction SERVQUAL Komvux Business studies Företagsekonomi |
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Service quality expectation perception satisfaction SERVQUAL Komvux Business studies Företagsekonomi Sultana, Sarmin Rana, Shohel Service Quality : (Service Gap Analysis) A case study - "Komvux" |
description |
The customer‘s standard of living and consciousness is demanding the importance of service quality. Service quality is mandatory to provide added value to the customers, retain and make loyal customers. This paper focuses on the customer expectation, customer perception and the gap between customer expectation and perception to measure the service quality. We have analyzed the service quality which has a great impact on customer satisfaction. |
author |
Sultana, Sarmin Rana, Shohel |
author_facet |
Sultana, Sarmin Rana, Shohel |
author_sort |
Sultana, Sarmin |
title |
Service Quality : (Service Gap Analysis) A case study - "Komvux" |
title_short |
Service Quality : (Service Gap Analysis) A case study - "Komvux" |
title_full |
Service Quality : (Service Gap Analysis) A case study - "Komvux" |
title_fullStr |
Service Quality : (Service Gap Analysis) A case study - "Komvux" |
title_full_unstemmed |
Service Quality : (Service Gap Analysis) A case study - "Komvux" |
title_sort |
service quality : (service gap analysis) a case study - "komvux" |
publisher |
Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap |
publishDate |
2010 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1073 |
work_keys_str_mv |
AT sultanasarmin servicequalityservicegapanalysisacasestudykomvux AT ranashohel servicequalityservicegapanalysisacasestudykomvux |
_version_ |
1716523241815670784 |