Factors influencing college students’ attitude toward PSAs for recruiting volunteers

Background: Public service advertising in China just has two decades years of history and media used for public service advertising mainly focus on print advertising. Compared to commercial advertising, public service advertising is not mature in China whatever in the forms, content variety or media...

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Bibliographic Details
Main Author: Feng, Yamiao
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT 2015
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8687

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