Consumer perception of machine-generated advertisement
Research in the area of artificial intelligence (AI) in marketing mainly consists of increasing value for retailers or ethical issues related to consumers, in contrast, academic research regarding consumers perception of AI in marketing is vague at best. This research explores the perception of mach...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26873 |