Användares upplevelse av användbarheten i e-handelswebbplatser i mobiltelefonen : En studie om konventionell responsiv design respektive uppgiftsorienterad design och dess påverkan på användbarheten och informationsöverflöd

• Main Authors: Holmgren, Felicia, Johansson, Tobias
• Format: Others
• Language: Swedish
• Published: 2021
• Subjects: Användbarhet; uppgiftsorienterad design; responsiv design; informationsöverflöd; e-handel; m-handel; Information Studies; Biblioteks- och informationsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26623

This study examines how users experience the usability of two design techniques, task-oriented design and conventional responsive design and how they compare on a mobile e-commerce website. Furthermore, this thesis examines how users experience usability in terms of learnability, efficiency, memorability, satisfaction, and information overload on both design techniques. It also examines the advantages and disadvantages of both techniques when it comes to the user experience and information overload and to what extent the two designs could lead to a successful conversion. Two functional prototypes were created, one with a conventional responsive design and one with a task-oriented design. To collect data we used a repeated usability test, scenarios, a think-aloud method and a semi-structured interview. The results showed that there is only a slight difference between the two designs in terms of usability and time needed to complete a task. Overall, there were more positive attitudes towards the task-oriented design elements that were developed. In the conventional responsive design, information overload was experienced more than double the amount of times than in the task-oriented design.