På vilket sätt påverkas konsumenter av företags kommunikation omhållbarhet? : En studie om konsumenters förtroende, attityder och köpintention
Purpose: The purpose of the study is to investigate the ways in which sustainable market communication and greenwashing affect consumers' trust, attitude and purchase intention. We will also examine the relationship between consumer trust and attitudes towards companies and the customers'...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26426 |
