Är influencers kommunikation hållbar? : En innehållsanalys utifrån modellen “The seven sins of greenwashing”
The purpose of the study is to review sponsored Instagram posts from influencers with a sustainable focus. This is to investigate how influencers communicate about sustainability in their sponsored posts and whether they are an appropriate choice for communicating about sustainability or whether it...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Borås, Akademin för textil, teknik och ekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23998 |