Swipe up : En kvantitativ undersökning kring hur konsumenters attityd och köpintention påverkas av marknadsföring via sociala medier
Since its inception, social media has developed into something that is now a constant part of our everyday lives. From being a digital place where users could keep in touch with friends and family, social media has become a place where consumers and companies have the opportunity to communicate. As...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Borås, Akademin för textil, teknik och ekonomi
2020
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23982 |
