Clicks and Bricks in a Symbiosis : A qualitative study about the value of the physical store in a digital era
Background and Problem DiscussionA paradigm shift in retail is evident due to the increase of customers purchasing productsonline, where digitalization has created a concern regarding the existence of the physical storein today’s digitalized society. On the other hand, e-commerce has been seen as an...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23658 |