Printograms : Prints developed directly onto garments

• Main Author: Holm, Elin Linnéa
• Format: Others
• Language: English
• Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2018
• Subjects: Photographic Print Design; Analogue; Solarfast; UV-developed dye; Direct-to-Garment Printing; Design
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22103

The fast growing revolution of digital printers has made customized printed textiles easy to come by asanyone can order them online. As a result the use of prints in fashion is more common than ever andthe difficulty to distinguish individuality rises.This degree work has therefore glanced through history to search for new possibilities in the oldtechniques. The discovery is the unexplored potential of light sensitive dyes. A technique borrowedfrom analogue photography and that dates back to the 19th century, yet there is very little trace of itbeing used in the field of fashion. The directness of this technique opens for possibilities to createprints directly onto voluminous and irregular forms without the dye interfering with the materialsqualities. Hence this work is investigating the relation between print and form and by printing directlyonto garments it aims to challenage the hierarchical structure between the two.Can printing directly onto garments create a closer relation between print and form design? Are therepotential expressions in analogue techniques that can’t be achieved digitally? And does it make senseto be analogue in a digital world if it equals individuality? That is what this degree work aims to answeras it takes advantage of the technique’s unique qualities and presents new aesthetic expressions infashion design.