The influences of physical environment of multi-brand fashion retail store on consumer's behavior
The overall purpose of this research was to understand how consumers perceive physical environments from multi-brand fashion retail stores. According to Solomon and Rabolt (2008), a well-design of store environment can fulfill consumer’s shopping process with a pleasant, efficient and enjoyable expe...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Institutionen Textilhögskolan
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20326 |