| Summary: | The aim of this bachelor thesis is to describe in part the public library users’process when deciding which books to borrow. Focus is on the library users’experience of the process and how literature exposure can support them intheir choice of book. This study seeks to find out to what extent choices arespontaneously made at the library, which elements of exposure that the userfinds helpful in the process and which factors usually influence the user infinding new things to read.The data was gathered through 100 structured interviews with public libraryusers. To analyze the result a modified marketing research theory was used,providing a comprehensive view. The decision-making process can beunderstood as a combination of the orientation or attitude of the libraryuser, the behavior or tactics of the library user and the library environment.The results of the study show four examples of behavior patterns related tolibrary user orientations. The patterns are then linked to different aspects ofmediation of literature in the library environment. The study also presentsstatistics on spontaneous loans and divides these loans into three types. Byexamining the variety of library users’ behavior patterns and searchstrategies, this study contributes to further developing the literatureexposure of public library collections. === Program: Bibliotekarie
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