| Summary: | The economic crisis in the last few years has made that companies begin to seek fornew market opportunities where they can establish their businesses. Due to the lackof information and data, Colombia is not well known for Swedish textile companies.For this reason, in this market analysis, it is intended to give a clear understanding ofthe current situation in the Colombian market. Colombia is an emerging country withmany opportunities within the textile sector and some new approaches in the last fewyears have facilitated companies to establish in Colombia. The initiatives fromdifferent state and private organizations, has done it easier for doing business.Based on the data that have been collected from different international organizationsources, has showed that some factors are important to be considered by theSwedish textile companies when launching in a new market. One of the positivefactors in the Colombian market is the increase in the demand for the retail textilesector. Increase in the income level is also attractive for companies because peoplewill be more able to spend in textile products, and the stability that the country isfacing are some positive factors; people will be able to spend money in otherexpenses.The new free trade agreement is an advantage for Swedish companies if they decideto expand to the Colombian market. Since they don’t have barriers for trade, it willmake it easier for trading between Colombia and Sweden. But because this newagreement has been signed last year, the results will be visible after some years ofrelationship.The textile sector in Colombia has had an increase in the sales and the consumptionof textile; many international retail companies has established their business in theColombian market since this market is becoming even more attractive in LatinAmerica. However, it is important to determine which target group is going to befocused on, because there are different social classes in Colombia, and depending ofthe target group the demand could be different.All the mentioned above and more important factors are covered in this thesis work.There is not a direct answer for our thesis work, however we believe that theinformation provided here, will be truly helpful to get a general idea of the currentsituation in the retail textile sector in the Colombian market. === <p>Abstract: The aim with this thesis work is to make a market analyze for Swedish textile</p><p>companies that are planning to expand their businesses to Colombia. There are</p><p>some factors and barriers that need to be considered when expanding to new</p><p>markets, for this reason, in this thesis particular factors are analyzed.</p><p>The new free trade agreement between Colombia and EU will make it easier for</p><p>Swedish textile companies to establish in Colombia and import or export from both</p><p>countries. Since one of us is from Colombia we know that there are absence of</p><p>Swedish textile companies in Colombia, and there is a need for variation in the textile</p><p>sector. This new free trade agreement will make this possible.</p><p>Sources of information that have been used are based principally from literature and</p><p>Internet. To be able to make the market analyze, there are factors that were</p><p>considered for example Gross Domestic Product (GDP) and statistics on</p><p>unemployment rate. In order to access the different statistics needed, it has been</p><p>used different sources and International organizations web pages such as EU and</p><p>OECD, which have been helpful to write this thesis and make it faster to find the</p><p>information required.</p><p>The analyzes has been made by comparing different statistics from Colombia with</p><p>Sweden, to see if there is opportunities for Swedish companies to establish</p><p>themselves in this new market. Our conclusion is that there are good opportunities</p><p>for Swedish textile companies to establish their business in Colombia because of the</p><p>increasing demand in the textile sector in the country and the increased income level</p><p>amongst the population.</p><p>Program: Bachelor of Science with a Major in Industrial Engineering – International Business Engineering</p>
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