Digital marknadsföring och dess olika annonseringsformer

• Main Author: Sjöblom, Tim
• Format: Others
• Language: Swedish
• Published: 2018
• Subjects: Bannerannonsering; Facebookannonsering; deltagande; designaspekter.; Information Studies; Biblioteks- och informationsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16000

In this study banner ad’s was compared with company’s ads published on company Facebook pages to see how their design may differentiate and what their design might have in common. This study also aimed to answer which of these marketing techniques users prefer. This study focused on ads containing gaming peripherals and retailers that sold gaming peripherals Facebook pages. To gather the data two data collection methods were used, these methods were a survey and a content analysis. Regarding the design aspects the result showed that banner ads usually used more color contrasts and images containing a lot of effects compared to the Facebook ad although there were a few similarities between them. The result showed that the Facebook ads instead used more subtle images and instead of focusing more on using text elements. When it came to the user’s relation to the different ads the result showed that users generally liked company Facebook ads better then banners ads result show that banner ads have their place in the digital landscape.