Online-shoppingberoende : En kvantitativ studie om sambandet mellan e-handel och shoppingberoende.

This quantitative study examines consumers shopping behaviour in relation to the digitalization of retailing. The focus of this study is to examine if the increased availability of online shopping can be connected to compulsive buying behaviour. The purpose is to research if those who prefer to cons...

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Bibliographic Details
Main Authors: Hellsén, Astrid, Kajavo, Stina
Format: Others
Language:Swedish
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15743