Tourism Experience in Cashless Society : Investigating links between credit card purchase and satisfactionThe case of FIS Cross Country World Cup -Sweden

• Main Author: Nashawati, Salah
• Format: Others
• Language: English
• Published: Högskolan Dalarna, Turismvetenskap 2018
• Subjects: Cashless Society; Consumer behaviour; Event tourism; Purchasing experience; Satisfaction; Human Geography; Kulturgeografi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:du-28384

The encouragement of governments to turn its systems toward cashless societies will likely lead to an emergence of new touristic experiences. The impacts of cashlessness will affect the creation of the purchasing experience in the tourist mind. Sweden is one of the fastest growing economies toward a cashless society, hence, this study will explore the tourist experience in a cashless society and its impacts on the tourist experience by applying hypothesis basing on rational choice theory. The study is based on a survey of data collected via on-site sampling during the Swedish Skiing games: Cross Country World Cup, that is held in Falun, Sweden between 15th-18th of March in 2018.