Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. The trend h...

Full description

Bibliographic Details
Main Authors: Kusnadi, Ardy Daniel, Einarsson, Fredrik
Format: Others
Language:English
Published: Blekinge Tekniska Högskola, Institutionen för industriell ekonomi 2020
Subjects:
Marketing strategy
SaaS
Vertical Software
Cloud Computing
Economics and Business
Ekonomi och näringsliv
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:bth-20152

Similar Items

Similar Items