Streamlining the Voice of the Customer : A study exploring Voice of the Customer at Company X
One of the components of customer focus in a company is voice of the customer (VOC). Companies use the VOC for guiding them in producing products and services that help meet customer needs. There exists numerous VOC methods from literature for collecting VOC data, and it often recommends using mult...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Blekinge Tekniska Högskola, Institutionen för industriell ekonomi
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-15389 |