The effect of group influence on consumer behavior :: a social comparison approach.

The effect of group influence on consumer behavior :: a social comparison approach.

Bibliographic Details
Main Author:	Seronick, Alvin Jay
Format:	Others
Published:	ScholarWorks@UMass Amherst 1973
Subjects:	College students Influence Psychology Men's clothing.
Online Access:	https://scholarworks.umass.edu/theses/3286 https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=4504&context=theses

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