The Obscure Features Hypothesis for innovation: One key to improving performance in insight problems

A new cognitive theory of innovation, the Obscure Features Hypothesis (OFH), states that many innovative solutions result from two steps: (1) noticing a rarely noticed or never-before noticed (i.e., obscure) feature of the problem's elements, and (2) then building a solution based on that obscu...

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Bibliographic Details
Main Author: McCaffrey, Anthony J
Language:ENG
Published: ScholarWorks@UMass Amherst 2012
Subjects:
Online Access:https://scholarworks.umass.edu/dissertations/AAI3518388