The impact of online influence strategies on consumer response and privacy expectations
Identifying effective strategies for encouraging individuals to disclose their personal information on the Internet is important for marketers. In today's information-based economy, access to consumer data is imperative for organizations in conducting marketing activities. However, the extant p...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
2011
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3465205 |