Relative influence of descriptive and injunctive norms on behavioral intentions
Two studies investigated the moderating effects of a series of variables on the relation between subjective norms and behavioral intentions. Study 1 probed the moderating effects of real vs. hypothetical construal of behavioral engagement on the relation between subjective norms and intentions to do...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
2009
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3372267 |