Revealing Victoria's Secret: A hermeneutic exploration of female New Luxury consumers
As a social phenomenon, the elitist, snobbish and conspicuous nature of luxury in Europe and early America, described in Veblen's (1899) "Theory of the Leisure Class," has transcended into a democratized new luxury in the United States. This new luxury empowers a larger portion of the...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
2006
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3215900 |