Advertising, the gender system: Changing configurations of femininity and masculinity in early advertising in the United States
Early advertising in the U.S. is considered from a critical perspective which understands economic life to be a cultural process. Advertising correlates the world of industrially-produced commodities with crucial social distinctions such as class, race, and, especially, gender. Nineteenth-century, p...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
1994
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI9420662 |