Producing the gay market: Sex, sexuality, and the gay professional -managerial class
Gay marketing has been both welcomed as offering increased gay visibility and criticized as risking the assimilation of gay subcultures into the mainstream. Using interviews with marketers, presentations on the gay market, articles from the marketing trade and popular press, and other documents, I a...
| Main Author: | |
|---|---|
| Language: | ENG |
| Published: |
ScholarWorks@UMass Amherst
2001
|
| Subjects: | |
| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3012181 |