Perceptions and misconceptions of the German people about Mexico and Mexican products
The objective of this work is to expose the perceptions and misconceptions of the German people about Mexico and Mexican products. The paper starts with the importance of the brand name and the influence that a country has on a brand that gets to foreign branding. Then the country of Mexico and some...
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| Format: | Others |
| Language: | en |
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Universidad de las Américas Puebla
2012
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| Online Access: | http://catarina.udlap.mx/u_dl_a/tales/documentos/lni/abrego_r_v/ |