| Summary: | This paper investigates the Super Voice Girl show (è¶ çº§å¥³å£°) as a popular music outlet and cultural product of contemporary China. Focusing on three important contexts of the Super Voice Girl showâ the industrial, value and ethical foundations, this piece of work demonstrates that the popular cultural outlet, combined with new technologies of mass communication and the new market economy in the Chinese society today, has made a contribution to enabling Chinese youth, in particular, Chinese young women to gain access to achieving a new voice. The three foundations provide people with an opportunity to have a comprehensive understanding about the key elements or fundamental concepts of this new public voice, including the industrial chain of the show, the aspiration for democracy, the subversion of feminist right awareness against traditional ethical outlook or patriarchy-dominated ethical view, and the impact of media propaganda on youth and so on. === Arts, Faculty of === Asian Research, Institute of === Graduate
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