Systems approach to advertising control

Systems approach to advertising control

This paper was written to investigate whether or not systems theory could be usefully applied to the control of advertising programs in business. A theoretical framework integrating systems, mass communication and advertising was developed and then applied to an existing real-estate marketing firm....

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Bibliographic Details
Main Author: Grafton, Gary
Language:English
Published: University of British Columbia 2011
Subjects:
Advertising
System analysis
Online Access:http://hdl.handle.net/2429/35454
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spelling ndltd-UBC-oai-circle.library.ubc.ca-2429-354542018-01-05T17:47:59Z Systems approach to advertising control Grafton, Gary Advertising System analysis This paper was written to investigate whether or not systems theory could be usefully applied to the control of advertising programs in business. A theoretical framework integrating systems, mass communication and advertising was developed and then applied to an existing real-estate marketing firm. It was concluded that the systems approach can be useful in a practical situation but a great deal of work remains to be done in this area. The paper closes with a number of suggestions for future research. Business, Sauder School of Graduate 2011-06-15T19:59:08Z 2011-06-15T19:59:08Z 1969 Text Thesis/Dissertation http://hdl.handle.net/2429/35454 eng For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use. University of British Columbia
collection NDLTD
language English
sources NDLTD
topic Advertising
System analysis
spellingShingle Advertising
System analysis
Grafton, Gary
Systems approach to advertising control
description This paper was written to investigate whether or not systems theory could be usefully applied to the control of advertising programs in business. A theoretical framework integrating systems, mass communication and advertising was developed and then applied to an existing real-estate marketing firm. It was concluded that the systems approach can be useful in a practical situation but a great deal of work remains to be done in this area. The paper closes with a number of suggestions for future research. === Business, Sauder School of === Graduate
author Grafton, Gary
author_facet Grafton, Gary
author_sort Grafton, Gary
title Systems approach to advertising control
title_short Systems approach to advertising control
title_full Systems approach to advertising control
title_fullStr Systems approach to advertising control
title_full_unstemmed Systems approach to advertising control
title_sort systems approach to advertising control
publisher University of British Columbia
publishDate 2011
url http://hdl.handle.net/2429/35454
work_keys_str_mv AT graftongary systemsapproachtoadvertisingcontrol
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