Strategic positioning in product-service firms
This dissertation consists of three essays related to positioning issues in product-service firms. A product-service firm is defined as a company which is responsible for providing both the physical product and the associated services of an offering. This situation is typical of many companies ma...
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| Format: | Others |
| Language: | English |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/2429/3045 |