The development of marketing in CN and CP Rail

• Main Author: Jurczynski, Christopher
• Language: English
• Published: 2010
• Subjects: Railroads - Canada - Management
• Online Access: http://hdl.handle.net/2429/20274

In the absence to date of substantial published material on Canadian railway marketing, this thesis represents an initial overview study of the subject. It examines the origins, development overtime and current status of the freight marketing organizations and practices of CN and CP Rail. The first part of the thesis is an examination of the post-second World War economic and regulatory environment and developments in the CN and CP Rail organization and practices of the time. Evidence indicates that the appearance of railway marketing was a response to post-war commercial competitive forces. The second part consists of a discussion of today's integrated CN and CP Rail marketing organizations and traces the development from the earliest forms of railway marketing. The analytic framework for this discussion is basic marketing theory. Evidence from the analysis suggests that Canadian railway marketing has developed in a similar manner to that experienced in other industries and reflected in marketing theory. === Business, Sauder School of === Graduate