Is cents-off couponing pot luck?
Cents-off coupons as a merchandising tool have received little examination by marketers and scholars, yet the growth of couponing has been steadily increasing, until today over $500,000,000 worth of coupons are being distributed to consumers in the United States each year (Progressive Grocers, 1975)...
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| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/2429/19558 |