Attitudes, interests and sport spectator profiling : variables affecting game attendance in a NHL franchise
ATTITUDES, INTERESTS AND SPORT SPECTATOR PROFILING: VARIABLES AFFECTING GAME ATTENDANCE IN A NHL FRANCHISE This study examined the literature on spectator profiling and evaluated current survey methodologies being used to profile hockey spectators and their preferences regarding NHL hockey game...
Main Author: | |
---|---|
Format: | Others |
Language: | English |
Published: |
2009
|
Subjects: | |
Online Access: | http://hdl.handle.net/2429/16193 |