Attitudes, interests and sport spectator profiling : variables affecting game attendance in a NHL franchise

ATTITUDES, INTERESTS AND SPORT SPECTATOR PROFILING: VARIABLES AFFECTING GAME ATTENDANCE IN A NHL FRANCHISE This study examined the literature on spectator profiling and evaluated current survey methodologies being used to profile hockey spectators and their preferences regarding NHL hockey game...

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Bibliographic Details
Main Author: Bae, Sang Woo
Format: Others
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/2429/16193