| Summary: | 碩士 === 僑光科技大學 === 企業管理研究所 === 100 === Because financial crisis affects the world and many well known companies have bad financial news recently, many people pay attention to corporate governance topics. Corporate governance affects world wide and the impact is over the societies and countries that companies registered in. Therefore, countries in the world take corporate governance as the important thing.
The purposes of this paper are to exam the impact of corporate governance on brand value, brand image and market value. The companies I explored are 15 big international companies in Taiwan, HTC, Acer, Asus, Giant, CST, Synnes, Advantech, D-Link, Merida, Transcend, CyberLink, Delta, Uni-President, Johnson, and KGI.
The conclusion are with the below, board size is lowly negative related with brand value and brand image, and it’s insignificant; board shareholding percentage is lowly negative related with brand value and insignificant but unrelated with brand image; board of director be a manager is not significant positively related with market value; independent director is not significantly positive related with market value; foreign institutional investor shareholding percentage is not significant and lowly negative related with brand value and brand image; domestic institutional shareholding percentage is unrelated with brand value but lowly negative related with brand image and insignificant; foreign institutional investor shareholding percentage is positively related with market value and significant; domestic institutional investor shareholding percentage is lowly positive related with market value and insignificant; brand value is positively related with brand image, significant; brand value is positively related with market value, significant; and brand image is positively related with market value, significant.
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