The Impacts of Internet Marketing on Travel Attitude and Intention in Taiwan
碩士 === 僑光科技大學 === 企業管理研究所 === 100 === The Internet had become the impartment channel of the researching information and popular platform of the marketing for traveling. Therefore, Tourism Bureau of Taiwan constructs positively Internet media to be the traveling marketing platform for Taiwan tourism....
Main Authors: | Hsiang-Chun Kuo, 郭香君 |
---|---|
Other Authors: | Su-Fang Lee |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/59787202227501261224 |
Similar Items
-
The relative research of personality traits and perceived risk of the consumer’s purchase intention for travelling insurance
by: CHEN, HSIANG-CHUN, et al.
Published: (2018) -
The Impact Analysis of Fixed Mobile Convergence on Telecommunications Market in Taiwan
by: Su-Hsiang Kuo, et al.
Published: (2008) -
The Effect of Celebrity Endorsers on Travel Attitude, Perception of Risk and Travel Intention for Potential Chinese Visitors to Taiwan
by: Chia-Chun Chiang, et al.
Published: (2012) -
Based on Internet Discussion Antecedents of the Attitude in Online Travel
by: CHEN, YI- JUN, et al.
Published: (2017) -
The Study of Incentive Travel and It''s Impacts on Work Attitude
by: Pei-Chun Chen, et al.
Published: (2002)