Factors Influencing Travelers' Intentions to Adopt Mobile Apps for Identifying Tourism Destinations
博士 === 南華大學 === 企業管理學系管理科學碩博士班 === 108 === Nowadays, mobile tourism applications (apps) are marketing tools which are rapidly being developed as one of the most effective ways to provide abundant information to tourists and facilitate access to tourism destinations. However, the difference in mobi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ar7j37 |