Investigating the Effects of Consumers’ Sustainability Consciousness and Thinking Style on Attitudes toward Corporations that Engage in Corporate Social Responsibility

碩士 === 國立交通大學 === 管理科學系所 === 108 === Previous research has shown that the history of a corporation engaging in corporate social responsibility (CSR) is positively related to consumer attitude toward the corporation. However, are there any other advantages for a new corporation to increase consumer a...

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Bibliographic Details
Main Authors: Huang, Tsai-Rong, 黃彩蓉
Other Authors: Luan, Chi-Cheng
Format: Others
Language:zh-TW
Published: 2020
Online Access:http://ndltd.ncl.edu.tw/handle/6nq6g6