Exploring The Effects of Different Types of Product Placement Made by Social Media Influencer：Consumers’ Attitudes toward SMI’s Source Credibility, Product Placement, Knowledge Sharing and Purchase Behavior - Taking a Korean Beauty YouTuber in Taiwan as an Example
碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 107 === The emergence of YouTube, the audio-visual website, has enabled many Internet amateurs to upload and share beauty videos. Consumers can search for relevant product videos from the platform as reference information, and consumers will share information with e...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k84tvq |