The Research on the Behavioral Intention of Cloud Customer Relationship Management System of Small-Medium Manufacturing Enterprises in Taiwan by Using Modified Technology Acceptance Model and Motivation Theory
博士 === 元智大學 === 管理學院博士班 === 107 === In recent years, the development of Cloud Computing has been unstoppable. The Cloud Customer Relationship Management often has far-reaching impacts on the success or failure of enterprises. However, studies on how “enterprise customers” utilize the Cloud Customer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pvw359 |