Exploring the Business Model and the Value Co-Creative in Multiple Distribution Channel -A Case of Flour Milling Company

• Main Authors: Shu-Chuan Cheng, 鄭淑娟
• Other Authors: Ling-Lang Tang
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/83d5s4

碩士 === 元智大學 === 管理碩士在職專班 === 107 === Enterprise enhances the interaction with its customers by different channels. Therefore, to explore the characteristic of different channel and how it works is very important and imminent. Especially, in the recent year logistic integration effect is more important than the Brand effect. Traditional Industry should use Information Technologies (Industrial 4.0) to enhance the various needs from customer’s side and to use all the resource from top to the end of the logistic chain to maximization the profits of the chain. In the research, we use three logistics driving factors in the supply chain decision-making(Chopra & Meindl 2016) which include facility, inventory, transportation and three cross-functional driving factors, such as information sourcing, procurement, pricing, to explore and to establish channel performance indicators. As a raw material supply business, Direct selling, Distributor, Physical channel, Virtual channel are main business marketing for flour milling industry. To increase the overall service quality to expand, extend and increase total profits should be based on Win-Win strategy among all the channels. Through the business model and channel analyze research, the conclusions are： 1.Satisfy close market demands, Optimize service quality 2.Managements Brand. Casting competitiveness 3.Consolidate existing customer, Attract potential customer 4.Set up long-term cooperative relationships based on WIN-WIN strategy It is important to create an total solution value which is identified by the customer for the products, to avoid “Red Sea” competition is the best way to manage a closed market for flour milling industry. Three suggestions are： 1.Information transparency to lower down the intangible cost 2.Cultivate professionals, improve service quality 3.Use RFID for storage and shipping management Use of IT technology for production and logistics management to share and transparent the information to the chain members for intimately cooperation are more and more important. Key words: Multiple Marketing Channel、Supply Chain、Business Model