| Summary: | 博士 === 國立雲林科技大學 === 設計學研究所 === 107 === According to the spirit of the Convention Concerning the Protection of the World Cultural and Natural Heritage (1972), the important cultural heritage and natural heritage on earth are the assets left by human ancestors and human beings. It should be properly protected to pass onthe future generations; this study will present phenotypes or potential cultural genes in tangible and intangible cultural heritage (prototypes), using cultural prototypes, factors and backgrounds to extract cultural characteristics as a source of design for commodities. Cultural products have become an important key industry in the knowledge economy. The design of cultural goods focuses on the deep humanistic and historical storytelling. The product itself is a cultural history, which can be transmitted through cultural products to achieve inheritance and cultural preservation. Even to achieve economic value from the transformation of local assets, and products that can spread culture. The gene (English: gene, ancient Greek: γόνος) means "birth". This study will regard the concept of biological gene " birth" as the basic unit for controlling inheritance, just like the concept of "original" design of cultural products. This study explores the design of cultural products. It makes cultural products a way of spreading human history and spreads to every corner of the world. Just like the non-hereditary spread of cultural genes.
Cultural existence has different cultural traditions, and has similar characteristics to the evolution of biological inheritance. Cultural genes have inheritance and autonomy, and the possibility of transmission is more extensive. Therefore, in terms of design, there are more possibilities for understanding cultural prototypes. This study reviews the past publications of research on cultural genes. From the management, tourism, society, religion and architecture of academic fields, scholars have proposed their research on the extension of cultural genetic concepts.
The concept of genetic design to design cultural products is lacking, so it has attracted interest in this topic. This study explores the similarity and difference between biological genes and cultural genes in the literatures, and compares the case studies with the literatures. The gene center rule of the perspective further proposes the correspondence and context analysis of cultural products and biological gene inheritance, and protects cultural genes by the spread of cultural products.
The language, beliefs, folklore, science and values at the cultural level focus on the preservation of past important cultures. Different cultures form distinctive cultural genes. This study uses logical analysis to try to deconstruct and reconstruct the cultural genetics from the concept of cultural genetic ambiguity, taking cultural products as an example. The design method is used to sort out the cultural connotation of cultural genes, so as to extract the cultural elements from the cultural prototypes, and to formulate the design hierarchy through the characteristics of gene selection, reorganization and arrangement. According to the above-mentioned design hierarchy, the design of the Tamsui Fort San Domingo model is actually used to create the design, and the feasibility of the application is achieved. The purpose is to integrate the design of cultural products based on the cultural connotation and the speciality of the region. The concept of genes further identifies the "originality" of cultural products and enhances the competitiveness of products.
To import the design concepts of cultural gene in museum culture products can effectively grasp the distribution of audience groups and the preferences of consumers to purchase cultural products. Whether cultural products are attractive or not, from the market point of view, it is centered on "consumers". The position to think, that is, to think about "people", is the most practical and direct test point for designers. Through the communication between designers and consumers, this study is supplemented by the cultural resources to be transformed into a cultural product preservation model, and the implementation of the people-based design, so that the design can meet the needs of customers (consumers), closer to the target market. . In addition, the intellectual, rational and emotional factors of museum products are discussed as coding genes, and the genes that convey the inner psychological level of the museum are coded as axes, and the SPSS analysis tools of quantitative statistics are used to analyze the results. The motivation is strong or weak, showing its adaptation value.
Therefore, this study mainly considers the originality of cultural products with the concept of biological genetic, and proposes a characteristics of cultural genetic products, the design from necessity to main conditions, and the design of "culture to culture". On the other hand, market products can achieve the benefits of cultural communication. Moreover, the establishment and classification of cultural GenBank, the propagation paths and mutations of cultural genes, etc. will be an open issues worthy of attention in future research, and it is suggested that further research can be conducted in the future.
Keywords: Genes, Cultural Genes(Meme), Cultural Products, Design Hierarchy, Consumers
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