Business Plan : Live management company

• Main Authors: Hui-Ju Lee, 李蕙如
• Other Authors: Lei, HAN-SHENG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/w68z38

碩士 === 國立雲林科技大學 === 創業管理碩士學位學程 === 107 === With the technological advancement of online streaming, live stream become a popular culture. With it, we can get more and more information in the world of information explosion. In the time that everyone becomes Internet celebrity, each one online wants to earn lots of money and win a place among streamers. The way to stand out is to become unique. With the feature of Interactivity and Immediacy, the live streaming platform become more and more popular. During the period of streaming, people can Interact with streamers. The activities in the streamers’ chat room include personal chatting, dancing show, singing show, Knowledge sharing and trading goods. Audiences not only watch the show, but also communicate with each other, even finding the chat topic for their friends. On the other hand, by way of zero distance streaming, audiences also participate the production process of the stream show. In the business plan, we talk about how to train a group of high-quality live streamer. In my opinion, live stream has formed an industry chain, through coordinated more resources, good courses and analysis, it can be better and better. To explore and improve, brokerage company is playing a very Important role. The brokerage company gives appropriate analysis and assistance for decision-making and live broadcast planning. With the training and management of the brokerage company, both parties can achieve mutual symbiosis. Keywords: Management Company、streamer、Business Plan