New Asian Surf Destinations: Environmentally Responsible Behavior Modes of Surf Tourists

• Main Authors: HSU, CHAO-CHUN, 許朝俊
• Other Authors: SU, WEI-SAN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9g6965

博士 === 國立雲林科技大學 === 會計系 === 107 === Surf tourism is closely bound to the ocean and coastal environments, and the rapid growth in such tourism could pose serious consequences to these environments. This study is an exploration of the effects of surf tourists’ marine health commitment and environmental empathy on their environmental attitude and environmentally responsible behavior modes. The study was carried out by means of two-stage cluster sampling and a quasi-experimental design; a self-report survey was used to gain data. A pretest was carried out on 86 Taiwanese surf tourists. The official survey was then distributed to 550 surf tourists, 457 (83%) of which were filled out and given back to the author. Of the respective 300 and 250 surveys distributed to Taiwanese and foreign surf tourists, 274 (91%) and 183 (73%) were filled out and given back to the author. The data obtained from the surveys was analyzed with confirmatory factor analysis (CFA) by means of structural equation modeling (SEM), and it was used to gain an understanding of the effects and linear relationships of surf tourists’ marine health commitment and environmental empathy on their environmental attitude and environmentally responsible behavior. The results show for both the Taiwanese and foreign subjects that marine health commitment had a significantly positive effect on environmental attitude and environmentally responsible behavior; environmental empathy had a significantly positive effect on environmental attitude and environmentally responsible behavior; and environmental attitude had a significantly positive effect on environmentally responsible behavior. The author provided recommendations based on these results, which may be beneficial as references to related government agencies and businesses.