Exploring Research to the Business Strategy of H Company : A Case of the Office Machine

• Main Authors: Ci-Ruei You, 游騏睿
• Other Authors: Han-Sheng Lei
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/k2zpp3

碩士 === 國立雲林科技大學 === 企業管理系 === 107 === This study uses the office computer industry to analyze the case. According to the influence of Taiwan's economy and the external environment, how can the company use its own resources and advantages to grasp the opportunities. At present, the products provided by the Taiwanese machine operators are highly homogenous and the target market. Similarly, the Taiwanese machine operators are fiercely competitive in a limited market. Through the analysis of the industry, we will understand the current situation and business strategy of the Taiwanese machine industry, and analyze the key factors in the future business competition strategy for the case company analysis.The industry needs to operate for a long time, and accumulated experience to create corporate value. 1. Office business machine industry in procurement, take the advantage of joint procurement to obtain economies of scale 2. How to achieve the best quality and instant service. 3. The company independently develops software programs and establishes a competitive advantage that is unique and difficult to replace. Future recommendations: 1. Space planning can be combined with newly developed IC software to save office space 2. IC software can be designed into the Internet of Things (Iot) to design multiple types of software. 3. Strategic alliances can be adopted. Resource sharing reduces the total cost of the company, but must be carefully selected. 4. Strategic alliances can be aligned with companies in different industries to obtain resources from both sides.