Do Facebook Friends’ Posts Make Me More Enthusiastic about Public Welfare? — Explore the Impacts of Involvement, Tie Strength, and Social Endorsement
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === Nowadays, nonprofit organizations have had a hard time to survive, because of the increasing expenses, and the number of nonprofit organizations. In facing fierce competition, nonprofit organizations have begun to invest in social media marketing to increase mar...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sq45en |