The Influence of Electronic word-of-mouth Marketing on High-priced Real Estate Sales:Take the Discussion Thread of Kaohsiung "Wen Sha Bao" in the Mobile01 Forum as an Example.
碩士 === 文藻外語大學 === 國際事業暨跨文化管理研究所 === 107 === With the development of the internet technology, the influence of the electronic word-of-mouth (eWOM) marketing on consumer purchase decisions keeps increasing. Most of the consumers look for the information on the internet forum, such as the Mobile01, b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ws4me5 |