Research on the Motivation of Participating in Games and the Value of Virtual Item Affecting Players’ Willingness of Consumption - A Case Study of Pokemon GO
碩士 === 萬能科技大學 === 資訊管理研究所在職專班 === 107 === Pokémon GO is the first mobile game that combines Location-Based Service (LBS) and Augmented Reality (AR). This study is aimed at the game participation motivation, value of virtual item, degree of immersion and willingness to consume of Pokémon GO players t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ukxfp9 |