| Summary: | 碩士 === 臺北市立大學 === 視覺藝術學系 === 107 === Keywords: independent music, album cover design, illustration art, Kun-Chi Tsai
Along with the time goes, the music market in Taiwan has gradually changed everywhere. Music promotion used to be found in TV or radio ad, but now is changing to the Internet platform. Audiences used to be a pop trend, but now are turning to niche taste. Although the music market environment change crash the mainstream music, independent music also has a chance to listen. Independent music is a new style of music which is known for unique viewpoints for explaining society and people’s daily life and experimental songs creating the different style compared with mainstream songs. Recently, independent music has a great proposition in the Chinese music market year by year because of these advantages including inexpensive cost, simple music structure and focusing on music creation. Independent music has a tremendous impact not only gives abundant style in the music market but also stimulates new commercial opportunities in different music festivals and themes in recent years. Along with music development, albums are not only for listening to music but collecting. Thus, album corporation starts taking album cover design seriously, expecting that preciously design can appeal consumer’s collection.
To sum up, this thesis collects independent music album cover, found that independent music has a great proportion using illustration design. It can cumulate three reasons, first of all, independent music producers do not have exposures, and it may cause inefficient promotion in portrait photography. Secondly, illustration style can express its unrestrained experimental music style. Thirdly, illustration enables inexpensive budget compared to realistic photography in terms of visualization effect. Hence, this thesis uses Tsai’s seven albums as research targets to investigate the connection and appropriation between illustration and music. By using research survey approach and KJ approach, it has re-designed music performances which have large scales between album ingredient and visualization.
Following is this thesis consolidate research purpose,
1. Clarify the development of independent music and illustration culture’s background by literature and former research.
2. Design the questionnaire by investigation analysis approach, in order to realize these seven albums cover design can whether correctly convey messages to audiences by using colors and visual elements and provides an example for the later designer.
3. Through re-design procedure and reviewing, it can restart using illustration style on album cover design, appealing young generations to know independent music.
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