| Summary: | 碩士 === 臺北市立大學 === 心理與諮商學系 === 107 === The purpose of this study was to explore the relationship between personality trait, use of online social networking services and coping behaviors in response to negative online comments. A sample of 600 univerity students in Northern, Central, Eastern, and Southern Taiwan participated in a survey, in which they provided information on personal background, use of online social networking services, coping behaviors in response to negative online comments, and personality. Data were analyzed by descriptive statistics, independent-samples t test, analysis of variance, Pearson’s correlation methods, and multiple regression analysis.
The major findings are as follows: (1) Significant differences were found between different genders and among age groups in coping behaviors with negative online comments. (2) There was a significant difference between different school areas in both “assertiveness retaliation” and “active ignoring” behaviors. (3) There were significant differences between different usage frequency and posting frequency in negative online commenting coping behaviors. (4) There was positive correlation between personality traits and “assertiveness retaliation” behaviors, as wee as between “openness,” “extraversion” and “positive feedback” behaviors. (5) There was negative correlation between “emotional stability” and “active ignoring,” and “distal advice” behaviors. (6) There were significant gender and grade effect in predicting “assertiveness retaliation” and “distal advice.”
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