An integrated model of the theory of reasoned action model and technology acceptance model to predict the consumers' intentions to adopt electric carsharing in Taiwan

• Main Authors: Samira Buschmann, 施美娜
• Other Authors: Mei-Fang Chen
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/ujbf3k

碩士 === 大同大學 === 事業經營學系(所) === 107 === Carsharing became one of the most popular examples within the flourishing sharing economy, and especially, electric carsharing received great attention in recent years. Taiwan is facing environmental problems due to increased urbanization and car ownership. In this context, the emergence of electric carsharing in Taiwan seems to be promising in terms of sustainable transportation. During this initial phase it is crucial to investigate consumer acceptance and motivations. In this master thesis, a sample of 298 respondents has been collected in Taiwan to understand the determinants of consumers’ intentions to use electric carsharing. An integrated model of the theory of reasoned action model, extended by the constructs egoistic and altruistic motives influencing attitude, and the technology acceptance model is used as research framework. The results indicate that attitude toward electric carsharing and perceived usefulness are positively related with consumers’ intentions to adopt electric carsharing. Altruistic and egoistic motives and perceived ease of use influence the adoption intentions indirectly and are positively related with attitude and perceived usefulness. Contrary to the expectations, subjective norm has no significant effect on intentions to use electric carsharing. The results confirm the appropriateness and a high degree of explanatory power of the integrated model. Based on the empirical results, practical implications and suggestions for future research are discussed.